Difference between Traditional and Digital marketing

Traditional Marketing:

• Channels: TV, radio, print, billboards, direct mail.
•  Reach: Broad audience, less precise targeting.
•  Cost: Often higher, production and distribution expenses.
•  Interactivity: Limited, one-way communication.
•  Measurability: Challenging, limited analytics.

 

Digital Marketing:

• Channels: Online platforms, social media, search engines, email.
•  Reach: Highly targeted, specific demographics.
• Cost: Generally more cost-effective, various pricing models.
• Interactivity: High, user engagement, real-time feedback.
• Measurability: Robust analytics, real-time tracking.

 

Overall:

• Flexibility: Traditional may take longer, digital allows real-time adjustments.
•  Global/Local Focus: Both can be adapted for local or global campaigns.
• Longevity: Traditional messages have limited lifespans, digital content can be evergreen.