Keyword Research for SEO

Do you want to know your keyword Research ? 

𝐅𝐨𝐮𝐫 𝐊𝐢𝐧𝐝𝐬 𝐨𝐟 𝐈𝐧𝐭𝐞𝐧𝐭

𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐢𝐧𝐭𝐞𝐧𝐭: 𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐢𝐧𝐭𝐞𝐧𝐭 means that someone wants to looking a targated page (e.g., “gmail login”)

𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐢𝐧𝐭𝐞𝐧𝐭: 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐢𝐧𝐭𝐞𝐧𝐭 means that someone wants to gain knowledge about something (e.g., “what is Search Engine Optimization ”)

𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐢𝐧𝐭𝐞𝐧𝐭: 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐢𝐧𝐭𝐞𝐧𝐭 means that someone wants to do search before purchasing decision (e.g., “best iphone”)

𝐓𝐫𝐚𝐧𝐬𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐢𝐧𝐭𝐞𝐧𝐭: 𝐓𝐫𝐚𝐧𝐬𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐢𝐧𝐭𝐞𝐧𝐭 means that someone wants to finish a task, usually something buy (e.g., “buy laptop”)

Keyword Research for SEO

Keyword research is the process of searching for key questions that your target customers can enter into search engines like Google to search for products, services and information.

• Find keywords: Mark the keyword, location
• Check main content: keyword difficulty, keyword search volume, search target
•  Positioning keywords: Identify keywords

  

Short-Tail KeyShort-Tail Keywords VS Long Tail Keywords

Short-Tail Keywords	Long-Tail Keywords
Search volume is high	Search volume is low
It has high competition in the SERPS	It has low competition in the SERPS
Search terms is Generic	Search terms is Specific
It can be found when it has Less than 2 words	It can be found when it has More than 3 words
Conversion rates is Low	Conversion rates is High
It has low search intent	It has high search intent
Cost is high	Cost is low
Example : White dress	Example : Best white dress in winter

 Why Keyword Research is important ?

- Keyword research means identify the words and phrases that are searched by people for information online. It assists you in creating relevant content for a specific audience. This procedure can help you rank highly in search engine results pages (SRPs).

There are various kinds of factors for keyword research.

1. Search volume
2. The competition for a keyword (keyword difficulty)
3. Search intent

Keyword research helps you to increase your ranking in search results and drive more traffic to your website.

Benefits

• Assist in recognizing the right keywords
• Assist in creating relevant content
• Assist in increasing the website's ranking in search engine results pages (serps).
• Assist in driving more traffic to your website.
• Assist in increasing the website's conversion rate.

Additional tips for keyword research

• Keyword research tools help to get the most accurate results.
• Long-tail keywords are best for keywords.

What is Long-Tail Keywords?

Long-Tail keywords mean their search queries are specific. Its search volume is low.

Why are long-tail keywords important?

1. It is easy to rank.
2. It has targated traffic.
3. Pay Per Click (PPC) is less expensive.
4. It is easy to target.

How do you identify long-tail keywords?

1. You should use the Keyword Magic Tool.
2. You can perform keyword gap analysis.
3. You can try Google Search Features.
4. You can leverage forum sites (Quora).
5. You can try the Ads Keyword Planner.

Optimize the website for long-Tail keywords.

1.Search Volume
2. Keyword Difficulty
3. Position

Place your keywords strategically.

You should include a long-tail keyword in your page's title and header tags.
You should place it first in the article (first sentence).

What is Topic Cluster ?

When pages are interlinked for a particular subject, it is called Topic Clutsers.

A topic cluster consists of three components: 1.Focused on a topic. 2.Subtopics are covered in more depth on cluster pages related to them. 3.Build internal linking Factor of topic cluster 👉 Select a topic 👉 Go to Wikipedia and do topical keyword research. 👉 Search for more subtopics. 👉 Build a topic cluster plan.

What is Pillar and Cluster ?

Web material is arranged into groups using the pillar cluster model, also known as the topic cluster model, which is an SEO tactic. Every topic has a pillar page that provides an overview of the idea, as well as cluster sites that provide additional details on certain subjects.

What is Topic ? 

When customers are interested in a goal, problem, or idea, that is called a topic.

The following matrices are calculated by topic:

👉Monthly Search Volume

👉Difficulty

 

What is Pillar page ? 

A page is called a pillar page if it covers a topic deeply. It should be applied to on-page SEO (title, URL, and H1 tag).

 

What is Subtopic keywords ? 

Subtopic keywords mean a fixed question about your pillar page topic. To increase website traffic, this piece of content needs to link back to your pillar page.

 

Step 1: Keyword Discovery

Keyword ideas are the first step. 👉Audience Research : What terms does your audience generally search for on their browser to find products or services? 👉Search Term Finding: Google Search Console, analytics tools, and weblogs help you determine which terms are used to 👉Suggestions Collect: Soovle helps you collect suggestions.

Keyword Discovery Tools

This tool will assist you in searching for new keywords related to your business.

Ahref: Ahref will help you gain new keyword ideas.

Ubersuggest: Ubersuggest is great for helping you discover new keywords.

Semrush: Semrush will help you generate fresh keyword concepts.

Moz: Moz will also assist you in coming up with new keyword ideas.

Answer the public :  Answer the public It is important for keyword research.

 

 

Alternative search suggestions

You can search the suggested search boxes.

• Yahoo
• Bing
• DuckDuckGo
• Ecosia

 

Google Ads Keyword Planner

Google Ads Keyword Planner tells you about keyword ideas.

• Avg. monthly searches
• Competition
• Ad impression share
• Top of page bid (low range)
• Top of page bid (highrange) 
• Broad
• Exact]
• Phrase

 

              

Google Search

You can enter a keyword into Google, and you will discover many terms and related terms people have asked about.

 

 Step 2 – Analyzing and Choosing the Best Keywords

Keyword Analysis with Competitors

 Competitor keyword analysis assist you be more concentrated for content creation. It will give you ideas about which keywords your audience is searching for, Find competitors for your content , and  How difficult difficult to rank when you create content .

  👉WordStream

                           

·       👉  Google Keyword Planner

 

 👉Spyfu

·         👉Ahrefs Site Explorer

·        👉Semrush

·        👉SE Ranking

·      👉   TagCrowd

·      

Step 3: Choose the Final Keyword

Ø  Find search intent

Ø  Keyword should have high search volume and low or medium competition

Ø  high search volume of Keyword  with top competitors that have lower domain authority and backlinks

Ø  High traffic keywords that you now appear for on the first page of search results

for but that are not among the top five

Keyword Research Steps :

ØDefine Business and Goals:
Clearly understand your business and goals.
ØCreate Seed List:
Brainstorm and list relevant topics and terms.
ØCompetitor Analysis:
Analyze competitor websites and identify their targeted keywords.
ØUse Keyword Tools:
Utilize tools like Google Keyword Planner for more keyword ideas.
ØFocus on Long-Tail Keywords:
Include specific, longer phrases for lower competition.
ØConsider User Intent:
Align content with user intent (informational, navigational, transactional).
ØCheck Trend and Seasonality:
Use tools like Google Trends to identify trends and seasonality.
ØEvaluate Keyword Difficulty:
Assess competition levels for each keyword.
ØFilter and Refine:
Remove irrelevant or highly competitive keywords.
ØCreate Keyword Map:
Group keywords by theme and map them to specific pages.
ØPrioritize and Plan Content:
Prioritize keywords based on relevance and business goals.
ØRegularly Update:
Continuously update your keyword strategy based on changes and trends.