Technical SEO

Technical SEO:

1. Technical SEO: What Is It?

-Technical SEO, or technical search engine optimization, refers to the process of optimizing a website's technical aspects to improve its search engine visibility and performance.

2. Technical SEO Ranking Elements

👉Site Speed

👉Mobile Friendliness

👉Crawlability and Indexing

👉SSL Security (HTTPS)

👉Site Architecture

👉Canonicalization

👉Schema Markup

👉XML Sitemaps

👉Technical Issues Resolution

👉Page Redirects

👉Image Optimization

👉Structured Data Markup

👉AMP (Accelerated Mobile Pages)

3.Various meta tag types and how they affect SEO

🚀Title Tag:
🚀Meta Description Tag:
🚀Meta Keywords Tag:
🚀Meta Robots Tag:
🚀Canonical Tag:
🚀Viewport Meta Tag:
🚀Open Graph Meta Tags:
🚀Twitter Card Meta Tags:
🚀Alt Attribute (Not a Meta Tag, but important):

👉Effect on SEO: Significant for image SEO. Alt attributes provide text descriptions for images.

👉Best Practices: Include descriptive and relevant alt text for images, incorporating keywords when appropriate.

4.SEO-focused site architecture optimization

1️⃣ Clear Hierarchy: Organize your content in a clear hierarchy. Priority pages should be easily accessible with minimal clicks. Use categories and subcategories logically to guide both users and search engines.

2️⃣ Keyword Mapping:Align your content with targeted keywords. Assign specific keywords to relevant pages for a focused SEO strategy.Ensure that your URL structure reflects your keyword hierarchy.

3️⃣ Mobile-Friendly Design:Optimize for mobile! Search engines prioritize mobile-friendly sites, and users expect a seamless experience on all devices.

4️⃣ Internal Linking: Create a network of internal links to guide users and distribute link equity throughout your site. Use descriptive anchor text for links to enhance context and SEO.

5️⃣ Page Speed Matters: Optimize images, use browser caching, and leverage CDNs to enhance page loading speed. Fast-loading pages improve user experience and positively impact SEO.

6️⃣ XML Sitemap: Submit a clean, updated XML sitemap to search engines. This helps them crawl and index your site efficiently. Regularly update your sitemap to reflect changes in your site structure.

7️⃣ Breadcrumb Navigation: Implement breadcrumb navigation for easy user navigation and improved search engine understanding of your site structure.

8️⃣ 404 Error Pages: Customize 404 error pages to keep users engaged and help search engines understand broken links.

Importance Of Technical SEO

Technical SEO is crucial for several reasons: 👉Crawling and Indexing: Ensures search engines can easily navigate and understand your site. 👉Performance and Speed: Faster-loading pages enhance user experience and positively impact search rankings. 👉Mobile Optimization: Prioritizes mobile-friendly sites for improved rankings. 👉Site Architecture: Organizes content, URLs, and navigation for better search engine and user understanding. 👉Canonicalization: Addresses duplicate content issues to specify the preferred version of a page. 👉Schema Markup: Provides additional context for search engines, leading to rich snippets in search results. 👉XML Sitemaps: Helps search engines prioritize crawling and indexing of important pages. 👉Security (HTTPS): Contributes to trustworthiness, as secure sites are favored by search engines. 👉Structured Data: Enhances search results with additional information like ratings and reviews. 👉User Experience: Optimizes for Core Web Vitals, considering factors like page speed and interactivity for a better overall user experience.

How Can Technical SEO Be Made Better?

👉Javascript

👉XML sitemaps

👉Site architecture

👉URL structure

👉Structured data

👉Thin content

👉Duplicate content

👉Hreflang

👉Canonical tags

👉404 pages

👉301 redirects

This can be divided into four main areas:

👉Site Content: Making sure all major search engines can crawl and index the content, especially by using structured data to facilitate quick access to content elements and log file analysis to understand access trends.

👉Structure: Establishing a URL structure and site hierarchy that make it easy for visitors and search engines to access the most pertinent material. Additionally, this ought to make the site's internal link equity flow more easily achieved.

👉Conversion: Locating and fixing any obstacles that keep users from using the website.
👉Performance: The transformation of technical SEO into a performance-related specialty has been a significant advancement.

How crawling works ?

Crawling is how search engines explore the internet. Think of it like a spider moving through a web. Search engine bots, called crawlers, start from a set of web pages and follow links from one page to another. They download information like text, HTML code, and metadata from each page. This data is then stored in a massive database called an index.

Crawlers follow rules outlined in a site's robots.txt file to be efficient and not overload servers. This process ensures that search engines have a comprehensive and up-to-date catalog of web content. When you search online, the search engine uses this index to provide you with relevant results.

What is Robots.txt file ?

A robots.txt file is like a map for search engines. It shows them which paths they can follow (crawl) on a website and which ones they should avoid. It helps manage how fast search engines visit different parts of the site.

What is Crawl rate ?

Crawl rate" refers to how quickly search engines, like Google, scan through your website to gather information about its content. It's like the speed at which a robot moves around a house to explore and learn about each room.

What is Access Restrictions ?

Access restrictions" are like locks on doors online. They're rules that control who can enter specific parts of a website or see certain information.
👉Some kind of login system

👉HTTP authentication (password required)

👉 IP whitelisting" is like making a VIP list for internet connections. It means only allowing access to a website or service from specific, trusted internet addresses.

How to see crawl activity

To check how search engines are visiting your website, follow these simple steps:

👉Google Search Console:

Log in to your Google Search Console.
Pick your website.
Look for the "Coverage" or "Crawl" section to see if there are any issues when Google visits your pages.

👉Bing Webmaster Tools:

Sign in to Bing Webmaster Tools.
Choose your website.
Check for "Crawl Information" to see how Bing's search engine is interacting with your site.

👉Use SEO Tools:

Try tools like Moz, SEMrush, or Ahrefs.
Enter your website and explore features related to checking how search engines crawl your site.

👉Server Logs:

Access your server logs or ask your hosting provider.
Look through the logs to see which pages are being visited and if there are any problems for search engines.

By doing this regularly, you can make sure search engines understand and index your website properly. It helps you find and fix any issues that might affect how your site shows up in search results.

Crawl adjustments
Every website will have a unique crawl budget, which is determined by a combination of the frequency of Google's crawl requests and the amount of crawling your site permits. those that are more popular and frequently updated will be crawled more frequently than those that don't appear to be well-linked or popular.
Crawlers will usually slow down or even cease their crawling until conditions improve if they notice indications of stress while they are browsing your website.
Pages are rendered and sent to the index once they have been crawled. The master collection of pages that can be returned in response to a search query is called the index. Now, let's discuss the index.

What is Robots Directives ?
In technical SEO, robots directives refer to instructions given to search engine robots (also known as crawlers or spiders) about how to interact with a website's content. These directives are implemented through a website's robots.txt file or meta tags in HTML. They guide search engine bots on which pages to crawl or not crawl, which content to index or ignore, and how frequently to revisit the site for updates. Properly managing robots directives is crucial for optimizing a website's visibility and performance in search engine results.

What is Canonicalization ?

Canonicalization in SEO (Search Engine Optimization) refers to the process of standardizing or consolidating multiple URLs that point to the same or very similar content on a website. The goal is to choose a preferred version of a URL to represent the content and signal to search engines which version should be indexed and displayed in search results.
There are several reasons why canonicalization is important: Duplicate Content: When multiple URLs lead to identical or nearly identical content, it can be considered duplicate content by search engines. This can lead to issues such as diluted page authority and potential ranking problems. Link Consolidation: If there are multiple versions of the same content with different URLs, incoming links may be spread across these variations. Canonicalization helps consolidate the link equity onto a single, preferred URL. Crawler Efficiency: Search engine crawlers may spend unnecessary time crawling and indexing multiple versions of the same content. Canonicalization helps streamline the crawling process, making it more efficient. The preferred URL is often specified using a tag called the "canonical tag" within the HTML of the webpage. The canonical tag looks like this:
In this example, "https://www.example.com/preferred-url" is the preferred version of the content, and search engines are instructed to treat it as the canonical URL. It's important to note that canonicalization is not a directive to remove the non-canonical URLs from search engine indexes. Instead, it helps search engines understand the preferred version and consolidate ranking signals. Proper implementation of canonicalization can be crucial for managing duplicate content issues and maintaining a healthy SEO strategy.

What is A canonical tag ?

A canonical tag, or rel=canonical tag, is an HTML element used in web development and search engine optimization (SEO) to indicate the preferred or canonical version of a web page when there are multiple versions of similar content. This tag helps address the issue of duplicate content, ensuring that search engines understand which version of a page should be considered the primary or authoritative one.

What does a canonical tag look like?

A canonical tag is an HTML element used to indicate the preferred version of a web page when multiple versions of that page exist. It helps search engines understand which version of a page should be treated as the primary or canonical version, especially when there are duplicate or similar content on different URLs.

<link> is the HTML tag.
rel="canonical" specifies the relationship between the current page and the canonical version.

href="https://www.example.com/canonical-page" indicates the URL of the preferred or canonical version of the page.

Search engines use the canonical tag to consolidate the ranking signals for duplicate or similar content, helping to prevent issues such as duplicate content penalties.

Why are canonical tags important for SEO?

Canonical tags are important for SEO (Search Engine Optimization) because they help search engines understand the preferred version of a web page when there are multiple URLs that point to similar or identical content. The primary purpose of canonical tags is to address issues related to duplicate content, which can negatively impact a website's search engine rankings. Here are a few reasons why canonical tags are important:

Duplicate Content Avoidance: Search engines aim to provide diverse and relevant results to users. When they encounter duplicate content across different URLs, they may struggle to determine which version to prioritize in search results. Canonical tags help in specifying the preferred or original version of the content, consolidating the ranking signals for that particular URL.

Consolidating Page Authority: If the same content is accessible through multiple URLs, the incoming links and page authority may be dispersed across these variations. By implementing canonical tags, you can consolidate the page authority to the preferred URL, enhancing its chances of ranking higher in search results.

Improved User Experience: Canonical tags contribute to a better user experience by reducing the chances of users encountering duplicate content in search results. This helps users find the most relevant and accurate information, leading to increased trust in the website.

Crawl Budget Optimization: Search engines allocate a certain crawl budget to each website, determining how frequently their bots will crawl and index content. Duplicate content can consume this crawl budget inefficiently. Canonical tags help in optimizing the crawl budget by guiding search engines to the preferred URL, ensuring that resources are focused on the most important content.

Avoiding Penalties: Search engines may penalize websites for having substantial amounts of duplicate content, considering it as an attempt to manipulate search rankings. Canonical tags demonstrate a proactive approach to addressing duplicate content issues, reducing the risk of penalties.

In summary, canonical tags are crucial for SEO as they help search engines understand the relationship between different versions of content and direct them to the preferred URL. This improves the overall performance of a website in search results, leading to better visibility and user experience.

The fundamentals of using canonical tags

Canonicals are simple to use. In a moment, we'll talk about four alternative approaches to accomplish that. However, there are five golden rules that you should always keep in mind, regardless of the approach you choose.

Using absolute URLs is Rule #1.
According to John Mueller at Google, using relative paths with the rel=“canonical” link element is not recommended.

Rule #2: Make all URLs lowercase
You should first make sure to force lowercase URLs because Google can regard uppercase and lowercase URLs as two distinct URLs.

URLs on your server, and for your canonical tags, utilize lowercase URLs.

Rule #3: Ensure that the domain version is proper (HTTPS vs. HTTP).
Make sure you don't declare any non-SSL (i.e., HTTP) URLs in your canonical tags if you converted to SSL. Theoretically, doing so can cause misunderstandings and unforeseen outcomes. Make sure you use the following version of your URL if you're on a secure domain:

Use self-referential canonical tags (rule #4).
According to John Mueller at Google, self-referential canonical tags are advised but not required.

You can also use a self-referential canonical, which really helps us understand which page you want indexed.or what the URL ought to be upon indexing.

Sometimes several versions of the URL can bring up the same page, even if you only have one. As an illustration, consider parameters at the end, such as uppercase, lowercase, www, and non-www. A rel canonical tag may sort of tidy up all of these stuff.

Self-referencing URLs are automatically included by the majority of contemporary, well-known CMSs; nevertheless, if you're using

Use only one canonical tag per page (rule #5)

Google will disregard both canonical tags if the page contains more than one.

If rel=canonical is declared more than once, Google is probably going to ignore all of the indications.

How to implement canonicals For SEO ?

👉Tag for HTML (rel=canonical) : The rel=canonical tag is the easiest and most straightforward method to indicate the canonical URL.

👉Sitemap : Google says only put the main URLs in the sitemap because they see those URLs as the most important ones.

👉HTTP header : When dealing with documents such as PDFs that lack a <head> section, you must rely on HTTP headers to set canonicals. This approach is also applicable to standard webpages, making it versatile for specifying canonical URLs.

👉Redirect* 301 : If you have two URLs that lead to the same content, it's best to use 301 redirects. These redirects guide visitors from the duplicate URL to the main, or canonical, version. This helps avoid confusion and ensures everyone ends up on the right page.

👉Internal links : How you link from one page to another on your website can signal which page is considered the main, or canonical, version.

Common canonicalization should avoid

👉Mistake #1: Using robots.txt to block the canonicalized URL : When you block a URL in robots.txt, Google won't crawl it, so it can't see any canonical tags on that page. This stops Google from transferring any "link equity" from the non-canonical page to the canonical one. Essentially, by blocking in robots.txt, you're preventing Google from understanding and passing on the SEO value from the non-canonical page to the canonical one.

👉Mistake #2: Specifying the canonicalized URL to ‘noindex’ : It's not a good idea to mix "noindex" and "rel=canonical" tags because they give conflicting instructions. Even though Google might prioritize the canonical tag, it's still not recommended. If you need to both noindex and canonicalize a URL, it's better to use a 301 redirect. Otherwise, stick to using the rel=canonical tag.

👉Mistake #3: Using a 4XX HTTP status code for the canonicalized URL : Using a 4XX HTTP status code for a canonicalized URL is like using the 'noindex' tag. Google won't see the canonical tag, so it can't transfer "link equity" to the canonical version. It's another way of preventing Google from understanding and passing on the SEO value to the preferred version of the page.

👉Mistake #4: Canonicalizing every paginated pages to the root page : It's not a good idea to use the canonical tag to point paginated pages back to the first page in the series. Instead, each paginated page should have a self-referencing canonical tag. Google's John Mueller mentioned on Reddit that using rel=canonical in this way is improper.

👉Mistake #5: Using canonical tags without hreflang : Hreflang tags help specify the language and target location of a webpage. According to Google, when using hreflang, you should link to a canonical page in the same language. If there's no canonical in the same language, then link to the best alternative language version available.

👉Mistake #6: Using several rel=canonical tags : Having multiple rel=canonical tags may lead Google to ignore them, especially when they are inserted into a system at different points, like by CMS, themes, or plugins. Plugins often provide an option to ensure they are the sole source for canonical tags. Another issue arises with JavaScript-added canonicals. If no canonical URL is in the HTML response and one is added with JavaScript, Google will respect it. However, if HTML already specifies a canonical and it's swapped with JavaScript, conflicting signals are sent to Google.

👉Mistake #7:Use Rel=canonical in the <body> : The rel=canonical tag should only be placed in the <head> section of a webpage. If it's placed in the <body> section, it will be ignored. Sometimes, issues arise during page rendering due to factors like unclosed tags, injected JavaScript, or <iframes> in the <head>. This can cause the <head> section to end prematurely, leading to the accidental placement of the canonical tag in the <body>, where it won't be recognized.

Finding and resolving canonicalization problems on your website

👉Canonical references 4XX :
This warning appears when one or more pages are linked as canonical to a URL that returns a 4XX error.

The problem is that search engines ignore web pages that return 4XX errors because they're broken. When a page has a 4XX error and you've set a canonical tag pointing to it, search engines will overlook it. Instead, they might index a different version of the page, which can be incorrect.

Examine the impacted pages and add links to operational (200) pages that you wish to have indexed in place of the dead (4XX) canonical links. make easier

👉Canonical references 5XX :
This warning appears when one or more pages are linked as canonical to a URL that returns a 5XX error.

The problem with 5XX HTTP status codes is that they indicate server problems, making the canonical page inaccessible. Since Google tends to ignore inaccessible pages, it may also disregard the canonical tag pointing to it.

If you find any wrong URLs listed as canonical, simply replace them with the correct ones. If the correct URLs still seem inaccessible, check if there are any server problems. Sometimes, if your website was undergoing maintenance or if the server was overloaded during the crawl, it might be a temporary issue.

👉Canonical references for redirect :
This warning pops up when one or more pages are linked as canonical to a URL that redirects to another page.

When using canonical tags, always make sure they point to the most authoritative version of a page. Redirecting URLs don't always match this requirement. This can confuse search engines, causing them to misunderstand or overlook the canonical tag.

Replace the canonical links with direct links to the most authoritative version of the page. This means using links that return a 200 HTTP status code and don't redirect.

👉No Duplicate Pages with Redirect : This warning appears when there are duplicate or very similar pages that don't mention which one is the main version using a canonical tag.

When no canonical link is specified, Google tries to pick the best version of the page for search results. But it might not choose the one you want indexed.

Review all the groups of duplicate pages. Choose one version that you want to appear in search results. Make this version the canonical one for all duplicates. Then, add a self-referencing canonical tag to the chosen canonical version.

👉Non- Canonical URL in Hreflang :

This warning shows up when one or more pages mention a URL in their hreflang annotations that isn't the main, canonical URL.

Always ensure that the links used in hreflang tags point to the canonical pages. Linking to a non-canonical version from hreflang annotations can confuse search engines and lead to misunderstanding.

Replace the links in the hreflang annotations of affected pages with their canonical versions.

👉Internal links do not enter the canonical URL:

This warning occurs when some specified canonical URLs don't have any links coming from within the website.

If canonical URLs don't have internal links, visitors can't access them on the website. This means there might be a link directing visitors to a non-canonical version of the page instead.

Replace any internal links that point to canonicalized pages with direct links to the canonical version.

👉A non-canonical sitemap page :

This warning happens when the sitemap includes pages that aren't the main, canonical versions.

Google advises against including non-canonical URLs in your sitemap. This is because Google views pages listed in sitemaps as suggested canonical versions. Only include pages you want indexed in your sitemap.

Take out any non-canonical URLs from your sitemap

👉Non-canonical page described as canonical one :

This warning happens when a page specifies a canonical URL that is also linked as canonical to a different page.

.When there are canonical chains, it can confuse search engines. This might make them misunderstand or ignore the specified canonical URLs.

Replace non-canonical links in the canonical tags of affected pages with direct links to the canonical. For example, if page A is canonicalized to page B, which is then canonicalized to page C, replace then canonical link on page A with a link to page C.

👉Canonical URL for Open Graph does not match : This warning occurs when there's a difference between the specified canonical URL and the Open Graph URL on one or more pages.

If the Open Graph URL doesn't match the canonical URL, a non-canonical version of the page might be shared on social networks.

👉From HTTPS to HTTP canonical : This warning happens when one or more secure (HTTPS) pages say that a non-secure (HTTP) version is the main version using the canonical tag

Using HTTPS is good for your website's ranking. Therefore, it's a good idea to specify secure (HTTPS) versions of pages as canonical whenever you can.

If you can, make the HTTP page redirect to the HTTPS version. If that's not possible, add a rel="canonical" link from the HTTP version to the HTTPS one.

👉From HTTP to HTTPS canonical :This warning appears when one or more non-secure (HTTP) pages suggest a secure (HTTPS) version as the main version using the canonical tag.

Using HTTPS is better than HTTP. If you have both versions of a page, it doesn't make sense to specify the HTTPS version as canonical because it's already preferred.

Implement a 301 redirect from HTTP to HTTPS. You should also replace any internal links to the HTTP version of the page with links directly to the HTTPS version.

👉Organic traffic is easily received by the non-canonical page:This warning occurs when non-canonical pages appear in search results and receive organic search traffic, which shouldn't happen.

Either your canonical tags are wrong, or Google has decided not to pay attention to them.

First, make sure the rel=canonical tags are set up correctly on all reported pages. If they are correct and there's still a problem, use the URL Inspection tool in Google Search Console. Check whether Google considers the specified canonical URL as canonical. If there's a mismatch, investigate why this might be happening.Top of Form

Classification Of Google Index Report

A different page with the correct canonical tag

An alternate page with a proper canonical tag is essentially a duplicate page of another content page on a website. However, to prevent issues with search engines regarding duplicate content, a canonical tag is added to the alternate page's HTML code. This tag tells search engines that although the content is similar or identical, the preferred (canonical) version is the original page.

In simple terms, it's like saying, "Hey search engines, this page might look the same as another, but go check out the original one instead."

This helps to ensure that the original page gets the credit for its content in search engine rankings, avoiding any penalties for duplicate content while still allowing users to access the alternate version if needed.

A duplicated page without a user-selected canonical

Sure! When you have duplicate content on your website, meaning you have the same or very similar pages appearing in different places, it can confuse search engines and affect your site's ranking. To address this, you can add a canonical tag to one of the duplicate pages. This tag tells search engines which page is the "preferred" or original version. So even though you have duplicates, search engines know which one to prioritize. It's like giving directions to search engines, saying, "Hey, this is the main version, focus on this one!" This helps prevent issues with search engine penalties for duplicate content and keeps your website's ranking healthy.

Duplicate content where Google selects a different canonical

Okay, so imagine you have two pages on your website that are pretty similar. You add a tag to tell Google which one is the main version, the one you want it to focus on. But sometimes Google might pick a different page as the main one, ignoring your tag. It's like if you labeled one book as the main edition, but the library decides another one is more important. This can mess up your search engine rankings because Google might not rank your preferred page as high.

Duplicate content where the submitted URL

Imagine you have two pages on your website that are almost the same. You tell Google which one you want to be the main page by using a special tag. But sometimes, even though you've told Google which one you prefer, it decides to pick the other one as the main page anyway. It's like telling someone which cake you like best, but they choose a different one for you. This can affect how your website shows up in search results because Google might not prioritize the page you want it to.

What is meant by duplicate content?

Duplicate content refers to content that appears in more than one location on the internet, either within a single website or across different websites.

For SEO, why is duplicate content bad?

👉Unfavorable or user-unfriendly URLs displayed in search results: If your webpage has multiple URLs, like domain.com/page/ and domain.com/category/page/, but Google shows a less friendly URL in search results, it could reduce your organic traffic because people might not want to click on it.

👉Decreased effectiveness of backlinks: When the same content is found on different URLs, each URL might get backlinks, which splits the "link equity" between them. For example, on buffer.com, there are two pages, one at "/library" and the other at "/resources", both with similar content. Even though they're almost the same, they have different numbers of websites linking to them—106 for one and 144 for the other.

👉Reduced crawl budget utilization: When Google discovers new content on your site, it does so by following links from existing pages to new ones. It also periodically revisits known pages to check for updates. However, if you have duplicate content, it adds unnecessary work for Google. This can slow down the process of indexing new pages and reindexing updated ones, causing delays.

👉Being outranked by scraped or syndicated content: Sometimes, you might allow another website to publish your content, which is called syndication. Other times, websites might copy your content without permission and republish it. This creates duplicate content across different sites, which usually isn't a problem. However, if the copied content starts ranking higher than the original on your site, that's when problems occur. This doesn't happen often, but it can happen.

Common causes of duplicate content

Faceted/filtered navigation

Faceted navigation is like using filters when you shop online. It helps you narrow down your search by letting you choose options like size, color, brand, and price. This makes it easier to find exactly what you're looking for among lots of choices.

Tracking parameters

Tracking parameters are bits of information added to a URL that help track how users interact with a website or campaign. They're like tags that tell analytics tools where a visitor came from, what they clicked on, and how they behave on the site. It's useful for businesses to understand what's working and what's not in their online strategies.

HTTPS vs. HTTP, and non-www vs. www

· https://www.example.com (HTTPS, www)

· https://example.com (HTTPS, non-www)

· http://www.example.com (HTTP, www)

· http://example.com (HTTP, non-www)

HTTP is like sending a postcard through the mail — the message isn't private. HTTPS is like sending a letter in a sealed envelope — it's secure. Adding "www" before a domain name is like saying "World Wide Web," but it's optional nowadays.

Case-sensitive URLs

· example.com/page

· example.com/PAGE

· example.com/pAgE

Case-sensitive URLs mean that the capitalization of letters matters when typing a web address. For example, "example.com/page" and "Example.com/page" could lead to different pages. It's like the difference between a capital and lowercase letter in a password.

Trailing slashes vs. non-trailing-slashes

· example.com/page/

· example.com/page

Trailing slashes at the end of a URL are like a punctuation mark. Some websites use them, some don't. They both work, but they might lead to different pages sometimes. It's a bit like whether you use a period at the end of a sentence or not.

Print-friendly URLs

· example.com/page

· example.com/print/page

Print-friendly URLs are web addresses that are easy to read and understand, almost like sentences. They often use real words instead of random characters or numbers. It's like having a clear address for a house instead of just GPS coordinates.

Mobile-friendly URLs

· example.com/page

· m.example.com/page

Mobile-friendly URLs are web addresses designed to work well on smartphones and tablets. They're shorter and simpler, making them easier to click on and type with small touchscreens. It's like having a smaller, more convenient map for a smaller device.

AMP URLs

· example.com/page

· example.com/amp/page

· AMP URLs are web addresses that load super fast on mobile devices because they're stripped down to the essentials. They're like the express lane for websites, ensuring speedy access to content on phones and tablets.

Tag and category pages

Tag and category pages are like shelves in a library. Tags are like sticky notes on books, grouping similar topics together, while categories are like sections, organizing books by broader topics. They help users find related content quickly and easily.

https://www.caltonnutrition.com/tag/whey/
https://www.caltonnutrition.com/tag/protein-powder/

Attachment image URLs

Attachment image URLs are web addresses that lead directly to images uploaded to a website, often used for displaying pictures in articles or posts. They're like links to photos in a digital photo album, allowing easy access to specific images

Paginated comments

· example.com/post/

· example.com/post/comment-page-2

· example.com/post/comment-page-3

· Paginated comments are like breaking a long conversation into smaller chunks. Instead of scrolling endlessly through comments on a webpage, they're divided into pages, making it easier to navigate and find specific discussions. It's like flipping through pages in a book instead of reading one long paragraph.

Localization

Localization is like customizing a message to fit different places and people. It's about adapting content, like language or cultural references, to make it more relevant and understandable to specific audiences in different regions.

Staging environment

A staging environment for SEO refers to a duplicate or mirrored version of a website that is used for testing changes, updates, or new features before they are implemented on the live or production website. In the context of SEO (Search Engine Optimization), a staging environment allows SEO professionals to experiment with changes to the website, such as content updates, structural modifications, or URL changes, without impacting the live site's search visibility or user experience. This ensures that any potential negative effects on SEO can be identified and addressed before the changes are rolled out to the live site.

Identify Duplicate Content

If another page is receiving more traffic than yours, it could be problematic. Here are three things

· Ask them to take down the content.
· Ask them to include a link back to your original content.
· Use Google's DMCA takedown request to remove the content

ENIGMA it Institute

ENIGMA it Institute

Technical SEO

Technical SEO:

4.SEO-focused site architecture optimization

Importance Of Technical SEO

How Can Technical SEO Be Made Better?

This can be divided into four main areas:

How crawling works ?

What is Robots.txt file ?

What is Access Restrictions ?

How to see crawl activity

Crawl adjustments

What is Robots Directives ?

What is Canonicalization ?

What does a canonical tag look like?

Why are canonical tags important for SEO?

The fundamentals of using canonical tags

How to implement canonicals For SEO ?

Common canonicalization should avoid

Finding and resolving canonicalization problems on your website

Classification Of Google Index Report

A different page with the correct canonical tag

Common causes of duplicate content

HTTPS vs. HTTP, and non-www vs. www

Case-sensitive URLs

Trailing slashes vs. non-trailing-slashes

Print-friendly URLs

Mobile-friendly URLs

AMP URLs

Tag and category pages

Attachment image URLs

Paginated comments

Localization

Staging environment

Identify Duplicate Content

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