Alexa Ranking in SEO

Alexa Ranking was a system used to measure how popular a website was based on its traffic and user engagement. Though it was discontinued in May 2022, it was once an important tool in SEO.

Importance of Alexa Ranking

• Measures Website Popularity: It showed how your site performed compared to others globally and locally.
• Competitive Analysis: Helped compare your site’s performance with competitors.
• Traffic Insight: Provided data about where visitors came from and which keywords they used.
• Credibility: A low Alexa rank made your site look more trustworthy to advertisers and partners.

Key Features of Alexa Ranking

• Global and Local Rankings: It ranked websites both globally and by country.
• Traffic Sources: Showed where your site’s traffic came from.
• Engagement Metrics: Included bounce rates and page views.
• Competitive Tools: Helped analyze competitors' traffic and SEO performance.
• User Data: Provided demographic info about your site visitors.
• After its discontinuation, tools like Ahrefs and SEMrush now offer similar features.