How Google ranks a website?

Google ranks a website based on a complex algorithm that considers hundreds of factors. Here are some key elements that impact a website's ranking:

• Keyword Relevancy : Use the right keywords that match what people are searching for. Make sure the content answers their questions or solves their problems related to those keywords.
• Content Quality : Create helpful, original, and valuable content. Google likes content that provides in-depth information, is well-written, and offers real value to the readers.
• Mobile Optimization : Make sure the website looks good and works smoothly on mobile devices. Since many people use smartphones to search, mobile-friendly sites rank higher.
• Site Speed : Pages should load quickly to provide a good user experience. Fast-loading sites keep visitors happy and help improve rankings.
• High-Quality Backlinks : Links from other trustworthy and related websites act like "votes" for your site. The more reputable sites link to you, the more likely Google will rank your site higher.
• Local SEO Optimization : If you’re targeting a local audience, make sure your business is listed on Google Maps and has local keywords. Reviews and local citations can also boost your local search rankings.
• User Intent : Understand what users are looking for and create content that matches their intent. Whether it’s buying a product, finding information, or solving a problem, give them what they need.
• Social Media Signals : Although not a direct ranking factor, social media activity like shares, likes, and comments can increase content visibility, driving more traffic to the site.
• Schema Markup : Adding structured data (like schema markup) helps search engines understand your content better. This can lead to rich results like review stars, FAQs, or product details appearing in search results.
• On-Page Optimization : Optimize elements like title tags, headings, and meta descriptions. Use keywords in a natural way and make sure the content is easy to read, with proper formatting and internal links.

These factors help improve a website’s chances of ranking higher on Google by providing a better experience for users and search engines alike.